Alethea to Launch Decentralized Network for Deepfakes and Synthetic Content

Alethea AI is launching a decentralized Synthetic Content Network to track the usage and intellectual property of AI-generated content.

The company plans to offer a wide selection of content, including but not limited to face-swapped deepfake videos.

Alethea is a production studio for AI-generated content, having previously released a video featuring Binance's CEO Changpeng Zhao's face in a martial arts setting.

Other content includes a video on climate change, made to challenge the negative reputation of deepfakes.

Synthetic content is often criticized for its potential impact on fake news.

These videos use AI-based voice and face reconstruction to make realistic-looking clones of important figures.

With the Synthetic Content Network, Alethea is attempting to introduce a mechanism for clearly disclosing AI-generated content and only allowing it with the consent of the person being shown.

In addition to face-swapping deep fakes, Alethea wants to empower its users to create other types of content.

Fans of a certain celebrity could use Alethea to create videos of them doing particular actions: dancing, reading a book, or making motivational speeches.

All videos created with Alethea will be labeled as satirical and will include watermarks to clearly distinguish them from true content.