Are you dedicated enough to get a tattoo of your company's logo? Binance's Changpeng Zhao is

A true measure of an entrepreneur's dedication to his project aren't the hours he puts in or the sacrifices he makes, but his willingness to have the logo of his company forever embedded on his arm.

The founder and CEO of one of the largest cryptocurrency exchanges in the world, Changpeng Zhao, certainly thinks so.

Almost exactly a year ago today, Changpeng Zhao shared a Medium post in which he shared the story of how he got the Binance logo tattooed on his arm.

In his post, Zhao detailed how he got the idea for the tattoo while having dinner with Luke Wagman and Gareth Lai.

Luke, a former analyst at Goldman Sachs and one of the founders of crypto tracking website CoinMarketCap, dedicated the better part of his forearm to his company's logo.

This, alongside a substantial Bitcoin logo tattoo, grabbed Zhao's attention.

When Wagman said he would like to include the Binance logo on his forearm, Zhao couldn't sit back and remain idle.

If Binance's listing application asked the company's founders whether or not they have tattoos of their logos, it would be much easier to determine just how committed they are.

Figures as outspoken as Zhao tend to cause a massive rift between people.

Few can deny the cult-like dedication Zhao and his peers put into their work.