World's 250th most visited website reveals BAT contributions-analysis whether Brave browser can replace ads

Brave browser's number of active users has grown considerably, Basic Attention Token has appreciated 160 percent year-to-date, and the number of high-profile websites enabling Brave Rewards has exploded.

First We Feast, an online food-culture magazine that has 5.7 million subscribers on YouTube, recently became a Brave Verified Publisher, along with the LA Times.

Even if all internet users of the world were active users of Brave, the extrapolated revenue would still not match earnings from ads.

Currently, the internet has roughly 3.5 billion users and Brave has 5.5 million active users.

To account for the growing number of users Brave has had since 2017, we will increase revenue 1,000-fold.

Taking the lower of the two values, the revenue from one million visitors would equate to at least $2,800-a 64 percent decrease from Brave revenues alone based on these rough estimates.

That said, seeing how the Internet Archive is the 182nd most visited page in the United States and the 258th most visited website in the world, it seems that Brave's reward system is more of a supplement rather than an alternative to ad revenue-in its current iteration.

Content creators can currently enjoy both ad revenue and donations from Brave users who block these ads.

As Brave continues to innovate with its browser it is possible the organization cracks the advertising model.

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