While everyone is eager to see this market crash finally stop and recover, I would argue this just cannot happen until the industry, as a priority, has taken on the importance of delivering a better user experience.
To understand why, after nearly a decade, we're still in the state we're in regarding UX, we need to understand this industry has been built mostly by engineers and, more lately, by some finance executives.
Most of the contributors of this industry are brilliant thinkers and engineers animated by a mission, a dream and, rarely but sometimes, greed.
Still, I have good reasons to believe 2019 will see a major shift in how products that are shipped will be executed and presented to users.
The industry has been attracted one of the rarest set of skills in the industry: product managers and product designers, who I like to think of as the customer advocates within an organization.
Better use cases: Beyond speculation and remittances in weak economies, crypto has not found a use case that compels more users to adopt it.
The crypto industry feels like a giant Lego set without a guide.
Developers are building all the pieces and users have to figure it out - hence, the onerous cost learning the industry which requires a lot of understanding at the basic level.
Mobile first: The crypto industry has, until now, been a desktop-first industry.
I don't believe this industry will ever grow to something better and greater until UX has been set as an absolute priority next to security.
2019: The Year We Might See Better Blockchain UX?
gepubliceerd op Dec 30, 2018
by Coindesk | gepubliceerd op Coinage
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