Blockchain Fitness App Partners with Dallas Mavericks as Launch Nears

The Lympo app incentivizes everyday users to meet fitness goals - such as burning calories or paying frequent visits to the gym - and they are rewarded with a specially created crypto token when these achievements are reached.

Lympo's marketplace already boasts more than 500 fitness trainers, and token holders will also get the chance to receive exclusive discounts and personalized advice based on their fitness regime, data and interests.

Lympo recently announced that it has forged a partnership with the Dallas Mavericks, including plans to work together to introduce a way for users to pay for tickets to see the professional basketball team with the LYM tokens they earn using the app.

As part of their three-year deal, Lympo's logo will feature on practice jerseys - with the team's training facility undergoing a rebrand.

In a published statement, Dallas Mavericks team owner Mark Cuban said: "The Mavericks found clear alignment with Lympo's mission to create a healthier world by using the latest technology to encourage fitness and healthy living in a whole new way. Through the platform, fans will be able to earn free tickets and merchandise by completing Mavericks fitness challenges on the Lympo app."

The partnership will see the 27-year-old, who won the Australian Open earlier this year, promote Lympo to her loyal fans and followers - as well as to the sporting community.

In a blog post announcing her role on the Lympo website, she said: "I believe in Lympo's goal to encourage people to exercise and be healthy."Lympo has a game-changing idea to use technology to inspire positive lifestyle changes.

Lympo points to these developments as proof that its upcoming ecosystem has attracted huge interest from the sports market, even as the finishing touches are added to the app prior to its scheduled launch in the autumn.

According to Lympo, fitness enthusiasts currently struggle to make the most out of the data they generate when exercising.

Plus, to encourage innovation, Lympo would feature a crowdfunding platform designed to foster the development of start-ups in the fitness market.