Blockchain Platform Prepares To Test Cryptocurrency Payment System In Major Shopping Mall

A Blockchain-driven platform has announced it will begin testing a brand-new transaction system for cryptocurrency payments within the coming days.

Eligma says the beta version of its EliPay technology is going to be rolled out to selected retailers in BTC City, one of Europe's largest shopping centers.

The company says that the Slovenia-based complex, which boasts more than 450 stores, will become the first mall in the world where cryptocurrencies can be used to buy products.

For greater ease, Eligma's users will have a single account which can be used to shop on multiple websites - eradicating the need for dreaded "Forgotten password" emails while also ensuring they don't need to enter their personal information every time they're interested in buying from a new store.

Eligma says it has now concluded its presale, and the level of contributions successfully reached the company's soft cap.

Dejan Roljič, the founder and CEO of Eligma, told Cointelegraph: "Both Blockchain and AI are in their infancy. This makes us pioneers of the economy of the future. The fruits of our labor will become visible in the years to come, which is why the support of Blockchain communities and novelty embracers is crucial at this point."

In a new team video, the CEO and his team have explained the vision behind Eligma - with Mr Roljič saying that the platform is determined to "Enable everyone to get the best offer that they or their household needs."

With the company enabling shoppers to create an inventory of their items - with its AI system helping them learn when is the most financially suitable time to sell their second-hand, unwanted goods - adviser Andy Baynes said: "Eligma is one of those opportunities and innovations that hit the right time."People are now moving to online shopping first and traditional retail second.

Eligma says another pillar that will underpin its business model is loyalty, with the company gearing up to create a universal loyalty program that rewards shoppers in the platform's utility token, which is called ELI. The company hopes that this will help customers gain better value for money, and make fragmented loyalty schemes a thing of the past.

Eligma's crowdsale is scheduled to end on May 8.