Block.One's New Social Media Site Will Do Identity Checks for Every User

One is going to keep bots off its social media platform by checking the identity of every single user against a government ID, a source with direct knowledge of the product tells CoinDesk.

"What we're aiming for is a truly self-sustaining economy of thoughts and ideas, where what's good for the platform is good for the users, too," CEO Brendan Blumer said at the announcement event for Voice on June 1 in Washington, D.C. One of the main features of the new platform will be the certainty that everyone on it is real, Block.

With Voice, people "Will realize how spammed out those other networks are," the source said.

"We believe everyone deserves a voice. This is why the voice token has the fairest distribution in the world," Larimer said Saturday.

While the precise details vary with each jurisdiction, every Voice user will receive tokens every day, the source with knowledge of the situation told CoinDesk.

People can use their voice tokens to elevate their messages, if they so choose.

As voice tokens get used on the platform, some go to content creators and some will be burned.

The source did not disclose how large the supply of voice tokens would be or whether the total pool would grow with the network over time.

The source told CoinDesk that Voice should be very attractive for influencers, because not only will they be able to monetize their following as brands pay them to engage with their products, but that paid content may also see a significant response from their followers.

Voice launch event image by Brady Dale for CoinDesk.