Brave Browser Teams Up with Cheddar to Engage "Crypto Crazed" Users

Cheddar, a popular live-streaming financial news network, announced a partnership with Brave Software-the privacy browser behind Basic Attention Token.

The partnership will provide free subscriptions to premium Cheddar content for Brave browser users, allowing hundreds of thousands of users to take advantage of Cheddar's premium subscription.

Brave users who take advantage of the offer will receive access to Cheddar Premium for three months.

"Cheddar viewers are obsessed with crypto; we even have a show dedicated to it-The Crypto Craze. The idea of unlocking our premium feeds for Brave users via crypto funding, with no sign-up, seemed like a natural way to engage a passionate community that will no doubt enjoy our content," said Steinberg.

For Brave, the partnership will help grow its user base; Cheddar offers "Premium content" that satisfies Brave's typically cryptocurrency-savvy users.

"We're excited to work with Cheddar to enable Brave users to seamlessly access premium Cheddar content," said Brendan Eich, CEO and co-founder of Brave.

Brave markets itself as a privacy-focused browser, leveraging blockchain to accomplish that aim.

Brave's native token, the Basic Attention Token was added to Coinbase in November 2018, allowing Coinbase customers to buy, sell, send, receive, and store BAT. In September 2018, Brave also partnered with Civic, a blockchain digital identity service, to further protect user privacy.

These strategic partnerships might be necessary for Brave browser to succeed in the highly competitive browser landscape.

This leaves Brave with little space to compete unless the service can provide compelling reasons for users to switch.