Crypto Needs More Lighthouse Customers

Lighthouse customers are early adopters whose successes attract other customers.

Like a lighthouse guiding a ship to port, lighthouse customers guide potential customers through an uncertain buying process.

The success of the lighthouse customers assuage the buyer's fears that the startup's products won't work or will make things worse.

In some ways, adoption in the crypto markets over the last few years has been disappointing.

For institutions to really get involved in crypto they needed to see other institutions succeed at either allocating to the asset class or building on top of blockchain infrastructure.

Across the industry, I've found functioning lighthouses that can serve as a welcome for the next wave of users, developers, investors, and customers.

Crypto native browsers, namely Brave, with more than 10M monthly active users, are taking off, creating a seamless gateway to all of the above.

In addition to "Crypto native" applications, we're starting to see industry bets where founders are leveraging blockchain infrastructure to do things that were otherwise impossible in their sectors.

Helium uses crypto to incentivize a network of users to operate hotspots for wireless connectivity and Figure uses crypto to cut down the costs of originating home equity loans.

Now, if institutions want to allocate money to crypto they don't ask "How?" Instead, they can ask "How much?".