Data Creators Should Share in the Profits From Big Data

We don't tell data creators that we're "Mining" them and then we manipulate their subconscious biases via engagement algorithms to get them to take actions that make their data even more valuable.

We completely exclude data creators to the point where we don't even have a model to understand how we could do it better.

2019 saw yet another increase in data breaches partially because of the disparity between how different parties value data and the antiquated methodologies used to protect it.

Luckily, our data is far more valuable when we share it willingly.

Extracted data is often bad data and you need sufficient bad data to scrub out the signal from the noise and determine what is actually a valuable insight underneath all the byproduct.

While shared data comes with its own incentive issues, the quality of a platform and insights built on shared data vs. extracted data is night and day.

Giving households next generation routers and IoT smart-hubs, we can help data creators organize and optimize their 360-degree home data profiles simply by continuing to browse, research, watch, buy and take the digital actions they already do.

2020 isn't going to be the year we see a world of complete transparency into our data supply chain and we're not going to be able to pinpoint the exact unit of value we're getting for the exact piece of meta-data we're sharing with an exact brand.

We can create models that leverage our existing hardware, software and consumer behavior to start bringing data creators into the value chain and we can start proving out the model that shared data is better than extracted data.

Maybe 2020 will even be the year some of us even start turning off data feeds or deleting extractive apps that offer us nothing in return? We may not end up millionaires like the hillbillies, but I'm confident that 2020 will be the year the tide changes and we as data creators start taking our rightful place in the flow.