Mickey Mouse vs. Justin Sun: crypto community reacts to recent Tron trademark rejections

The crypto community has been gripped by recent news that popular cryptocurrency company Tron had applications for three trademarks blocked by entertainment giant Disney, predicated on the claim that the trademarks would "Damage" their brand.

The denial of these trademarks is certainly a blow to the blockchain company, and the crypto community has weighed in with a myriad of different responses for what this could mean going forward for the embattled company.

Disney slaps down Tron, leading to multiple trademark rejections.

As originally reported by Decrypt, Tron had three trademarks relating to its company name rejected by the USPTO on the grounds that they would damage Disney's brand due to the blockchain company sharing a name with the famed Disney movie - Tron.

In the time following the story from Decrypt, Justin Sun - the CEO and founder of Tron, explained in a tweet thread that the latest rejections only apply to a certain class of trademark applications, and that they don't impact its core trademarks that directly relate to their branding.

"TRON's brand is well-established and reputed worldwide. Lots of misinformed FUD falsely claiming about TRON trademark invalidated by Disney."

"When a trademark application is filed in the United States, it has to specify a"class" for the type of product or service that the trademark belongs to.

Tron has also already received trademark registrations in many other countries around the world.

"In short, this is just a trademark office proceeding on registration and not a determination on Tron's use of its name. Tron will and can continue to use its well-established name and brand."

Although Justin Sun is adamant that the latest series of trademark rejections don't have any impact on the company's core branding, his denials didn't stop so-called "Crypto Twitter" from sharing facetious ideas about how Tron could best rebrand themselves.