Overstock's tZERO Token Platform Has Officially Opened for Trading

Overstock.com's much-anticipated security token trading platform, tZERO, officially began trading Thursday afternoon.

The company announced in a press release that its secondary market for tZERO's own security tokens had gone live, marking the first step toward trading other digital assets on the platform.

TZERO subsidiary Pro Securities LLC is providing the alternative trading system to trade the tokens.

Investors in the tZERO token offering have long been waiting for the platform's launch, after its initial unveiling in 2015.

The launch is within the timeframe given previously by Jonathan Johnson, president of Overstock subsidiary Medici Ventures, who told CoinDesk last December that the platform would begin trading tZERO tokens by the end of January.

"The account is open so it is approved, just waiting on the completion of the token transfer."

A months-long token sale to raise $134 million, using a Simple Agreement for Future Tokens framework, concluded last August.

At the time, tZERO's then-president Joe Cammarata anticipated launching the security token trading software in May 2018.

The company has also been hired by private equity firm GSR Capital to develop a token for trading cobalt.

The security token will aid in identifying, tracking and purchasing cobalt, and may ultimately lead to the development of a tZERO-like platform in Asia.