Take 2: News Startup Civil Announces Rebooted Token Sale for February

That's the central message of a new blog post from Civil co-founder Matthew Iles about the company's path forward.

Civil aims to use blockchain and an ethereum-based token to breathe new life into the online news industry - though that objective faced a major setback after a failed token sale in October.

While Civil promises to put reporting first, it has not eliminated tokens from its model.

As we previously reported, Civil will use a new model for tokens called the "Consumer token," developed by the Brooklyn Project, which, like Civil, is a spoke of ethereum venture studio ConsenSys.

According to Civil, CVL tokens can be used to take part in governance, launch a newsroom and potentially for readers to support newsrooms.

"This is driven by doing a lot of user research after the token sale and ensuring that we heard and transparently responded to major feedback wherever possible," Civil co-founder and spokesperson Matthew Coolidge told CoinDesk in an email Wednesday.

With the launch of the new token sale, Civil will also debut its Civil Registry and Civil Publisher products.

On Monday, Civil newsroom and culture publication Popula announced it had archived a news article on IPFS and ethereum, a first for the Civil network and perhaps a first for any news organization.

When asked to clarify, Coolidge added that Civil is working to build a vendor network with discounts for Civil members.

No specific date in February has been established by Civil.