Ubisoft Reportedly Developing Ethereum Apps, Shows Interest in Blockchain

Ubisoft-the fourth largest publicly traded video game company known for Assassin's Creed, Far Cry, and Just Dance-is reportedly developing game features on the Ethereum blockchain, according to Les Echos.

Sources told Les Echos that the development team at Ubisoft is in the advanced stages of creating a blockchain-based marketplace for in-game items, essentially enabling users to purchase game commodities using the blockchain and crypto assets like Ethereum.

"The idea is to give a digital existence on the blockchain to the 'items' available in video games; content that publishers monetize. Ubisoft is considering working on the blockchain Ethereum, which allows to operate this kind of operation."

The idea for integrating an Ethereum blockchain marketplace for in-game items isn't new.

Ubisoft began exploring the potential of blockchain technology in late 2018.

In mid-2018, Ubisoft held a blockchain hackathon called Blockchain Heroes and the Strategic Innovation Lab of Ubisoft created a prototype of a blockchain game.

"At Ubisoft, we think it's crucial to be part of pioneering the ways players can benefit from what blockchain has to offer. We think that blockchain has the potential to transform the gaming experience and even maybe to empower players as true stakeholders in their worlds. That's why our job is to accelerate the integration of blockchain at Ubisoft with this initiative."

According to Puck, Yves Guillemot, the CEO of Ubisoft, suggested that blockchain technology is a "Potential revolution for the video game industry in the future," emphasizing the interest of the company towards building blockchain-based applications as early as August of last year.

Ubisoft does not have plans to formally launch blockchain applications in the short term due to the regulatory uncertainty in France.

"For the time being, Ubisoft is thinking about this project and no timetable has been set. The group expects that the French legislation on blockchain to be clarified," Les Echos reported.